As part of ZADNA’s mandate, the Electronic Communications and Transaction Act 25 of 2002 stipulates that as part of functions of the Authority, ZADNA should “enhance public awareness on the economic and commercial benefits of domain name registration”. Through the .za education and awareness, ZADNA strives to empower the .za communities with skills and knowledge about the Domain Name Systems Industry (DNS), stimulate .za domain name registrations growth, and ensure that South Africans choose .za as their preferred online presence.


ZADNA conducts multiple quarterly awareness activities and training programmes targeted at the youth and women from marginalised areas of the country. Through these activities and campaigns, ZADNA capacitates South Africans with the essential knowledge and skillset to become active participants within the Domain Name Value Chain and empower its communities with the importance of online presence and guidance on online behaviour.


ZA is the internet country code top-level domain (ccTLD) for South Africa; it is an online identity that provides South African businesses and brands with a platform to showcase skills and products. When using .ZA everybody recognises that you are South African, unlike a non-South African domain name that cannot readily tell the world where you are in the online world.

A name online gives you a unique identity, such as web ID and email e.g.,

Online presence is essential for a businesses marketing and branding efforts. It also creates easy worldwide access, making it easy for companies to attract clients online and to enhance their online identity, brand visibility and exposure. With a dedicated website, businesses also get dedicated email addresses, depending on the chosen hosting package.

A domain name registration should be part of a business’s trademark protection process.